Tourism New Zealand
New Zealand is a destination that conjures images of raw, unadulterated beauty and endless adventure. To focus our campaign, therefore, on the four elements, seemed a natural fit. Earth, water, wind and fire dictated both the printed and digital content created for this inspiring partnership.
New Zealand: The Elements’ is a printed collection of the country’s most inspiring experiences and local stories. Utilising our in-depth, in-house knowledge of the destination as well as the talents of our design team and exclusive insights from our contacts on the ground, we were able to pull together a clean, aesthetically beautiful, editorially inspiring guidebook.
Supported by bookable itineraries on blacktomato.com and a comprehensive social media campaign, as well as a digital version of the guidebook and selected features, we were able to tell the story of the elements of New Zealand on and offline in a highly engaging, multi-format manner.