OneFineStay

Video

SUMMER IS…

Onefinestay is one of the fastest growing luxury property brands in recent years with a collection of high-end vacation rental properties across the globe. We were asked to create their first brand video – one that raised awareness of the multiple destinations onefinestay offer year round. We travelled across the world and delivered not one but two beautiful brand videos.

 

Targeting high-net-worth consumers, we translated the idea of year-round escapes into two brand videos, each representing the seasons of Summer and Winter. The aim was to show audiences that no matter what time of year, there was a onefinestay property they could escape to. The challenge was to showcase onefinestay’s portfolio across two seasons within a two-week shoot. So we sent two Studio Black Tomato teams to locations including Paris, Switzerland, Bali, Italy, Turks & Caicos, L.A. and Napa to capture the feeling of summer and winter at the stunning onefinestay properties.

 

Each resulting video beautifully juxtaposes a range of destinations, transporting viewers around the globe and evoking an emotive understanding of what to expect from a summer or winter with onefinestay. They perfectly showcase the breadth of onefinestay’s high-end offering through artistic visuals and impactful colours. One-of-a-kind products require one-of-a-kind music, so we also composed an original score to soundtrack the video.

The content was an instrumental part of onefinestay’s 2018 advertising and marketing strategy.

 

Summer is…

Winter is…