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OneFineStay: Summer is…
The Objective
Onefinestay is one of the fastest growing luxury property brands with a collection of high-end vacation rental properties across the globe. We were approached and asked to create their first brand video – one that raised awareness of the multiple destinations Onefinestay offer year-round.
The Insight
Targeting high-net-worth consumers, we translated the idea of year-round escapes into two brand videos, each representing the seasons of Summer and Winter. The aim was to show audiences that no matter what time of year, there was a onefinestay property they could escape to. The challenge was to showcase onefinestay’s portfolio across two seasons within a two-week shoot. So we sent two teams to locations including Paris, Switzerland, Bali, Italy, Turks and Caicos, L.A. and Napa to capture the feeling of summer and winter across a range of stunning onefinestay properties.
The Advice
Each resulting video beautifully juxtaposes a range of destinations, transporting viewers around the globe and evoking an emotive understanding of what to expect from a summer or winter with onefinestay. The videos communicate the breadth of onefinestay’s high-end offering through artistic visuals and impactful colours. One-of-a-kind products require one-of-a-kind music, so we also composed an original score to soundtrack the video.
The Lasting Impression
The content was an instrumental part of onefinestay’s advertising and marketing strategy.
Summer is…
Winter is…