Iceland Luxury: A New Perspective

The Objective

Iceland Luxury tasked us with creating a concept and consequent video that engaged their audiences in a way that was different from their normal campaigns.

The Insight

How do you keep audiences interested when you’re already in the limelight? While tourism to Iceland is steadily booming, there is always the danger of falling behind as ‘last year’s trend’. Making the most of this highly visual destination, we created a series of short thought-provoking video stories with five of Iceland’s cultural tastemakers to successfully show the country in a new light – highlighting its growing foodie scene, its delicate but powerful landscapes, and its cultural drives.

The Advice

Our videos were supported by compelling, digital content that targeted new audiences for Iceland in both the corporate incentive travel and food tourism sectors. The content was hosted on Black Tomato’s own website where travel audiences could actively engage with the campaign content through an interactive quiz, bite-size editorial features, and an extensive and beautifully designed digital magazine to give further in-depth insight into this incredible destination.

The Lasting Impression

This series of five inspiring videos gave the audience deeper emotionally driven insights into this popular destination and increased awareness of new products from Iceland Luxury and their partners at the same time.

Iceland Captured, The Culturalist

Iceland Captured, The Visionary

Iceland Captured, The Nature Lover

Iceland Captured, The Adventurer