UNEARTHING AWARD-WINNING CULTURE
When CNN commissioned us to find curious modes of transport for a video piece, we worked with our in-house travel experts to scour the globe for a story to tell. The resulting film about the Carreiros of Monte not only delivered an emotive story but also went on to win at Citizine’s Travel Video Awards 2018.
In the hills of Madeira, an unusual mode of transport invented 200 years ago is today a national icon and attraction. But we wanted to go behind the commercial image that recent tourism has given the Carreiros of Monte. What we discovered when we sent our video team to the ‘pearl of the ocean’ to talk to Nando Gama and his fellow Carreiros, was that it takes strength, stamina and deep pride to keep their ancient tradition alive in the modern world.
The combination of Nando’s heartfelt words and the incredible landscapes of the island meant we delivered to CNN an emotive and insightful travel story. The response by the travel and media industry was overwhelming; the film won ‘Best Video by a Media Company’ in Citizine’s 2018 Travel Video Awards and was nominated for ‘Best Campaign’ in the Travel + Tourism category in the 2018 The Drum Advertising Awards.
These accolades remind us of the incredible value of being able to unearth and tell great stories from around the world. Another example of how culture connects.