Cayman Islands Department of Tourism
THE PERFECT CONNECTION
The Cayman Islands Department of Tourism approached Studio Black Tomato for help promoting their destination to a high-end US audience. Just a short flight away from the islands, neighbouring Cuba had seen a huge rise in tourism since US relations improved in 2014, and had become a leading Black Tomato destination. Studio Black Tomato therefore came up with a targeted strategy of piggy-backing on Cuba’s success to attract US travelers to connect with Cayman.
A multi-faceted digital campaign, with a video showcasing the fantastic highlights and ease of travel between both destinations at its core, was the perfect option. Place within this video a luxury travel influencer such as Tom Marchant and you’ve caught the attention of a time-poor audience that wants to see exactly what they’re getting before they go.
Supported by a stunning, illustrated digital map and a bookable Black Tomato itinerary; this campaign effectively and creatively illuminated a unique new travel experience, whilst offering the client a clear ROI through direct bookings – the ultimate goal for any tourism body.