As Bulgari prepared to unveil its new omni-channel shopping service, Studio Black Tomato was asked to come up with a video concept using fashion influencers to launch and promote the offering. The campaign had to showcase the many features of the service (from online shopping and live chat, to delivery at your requested location), whilst demonstrating the ease of incorporating exquisite Bulgari accessories into everyday style.
Our idea was to create a series of four launch videos, each seamlessly weaving different aspects of the omni-channel into the daily routine of an influencer. We wanted to show how the new service fits in with the most hectic of schedules. Our team were tasked with capturing both the essence of each influencer’s individual style, and the spirit of the Bulgari brand as a whole. Be it fashion blogger Susie Bubble collecting her new purchase instore, or model Doina Ciobanu placing an order by phone, to be delivered to her hotel room in London – our bitesize stories highlight the ease of purchasing a Bulgari piece. With bold music, vibrant colour and a quick pace, the series embraces the notion of being able to look and feel extraordinary each day, with Bulgari as a key facilitator to this.
Doina is a successful influencer and model based in London. As part of the new millennials who harness and direct the power of digital platforms, Doina is highly entrepreneurial and actively involved in different causes including talking about environmental issues and pushing for the fashion industry to become more sustainable.
Susie is one of the most recognised and renowned fashion influencers from the UK, hailed as one of the original fashion bloggers to mould the influencers scene. With a strong opinion on the latest fashion movements as a fashion contributor for the likes of Vogue.com and The Guardian, she regularly speaks globally at conferences about the role of social media in fashion and the relationship between print and digital.
Soraya is a well-known, fashion influencer living in London with a background in Fashion Journalism, having worked for leading publications Elle UK and Tank magazine. She prides herself in supporting emerging fashion labels, whether it be styling, contributing to product developments or execution of a brands visual identity to contribute to their success.
Wendy is a highly ambitious and successful fashion investor who is both the founder and CEO of the company Yu Holdings, a company that funds a variety of technological and creative progressions in the Chinese fashion industry. With a passion for fashion, Wendy has been instrumental in supporting the industry, with Vogue describing her as “one of the youngest as well as one of the most significant donors in fashion today”.