Studio Black Tomato were tasked by iconic Italian travel brand Boscolo Travel to produce an engaging video highlighting the brand’s traditional values as a family business, as well as their uniquely tailored approach to service. The film would sit on their website and in cut-down form across their social channels, largely targeting the Italian market whilst retaining global relevance and appeal.
Boscolo sets itself above competitors through quality of service and customer care, and we therefore wanted to create an emotionally-driven film to reflect this commitment to consumers. Using purely stock footage, we created a visually-epic video showcasing some of the different destinations and variety of experiences offered by Boscolo Travel around the world, interwoven with travel ‘micro moments’ in order to humanise the video for an audience seeking authentic travel experiences. This was coupled with a voice-over from the company’s founder, Giorgio Boscolo, adding a highly personal and natural tone to the film which accentuated the brand’s traditional values and curated approach to travel. The result was a highly emotive film that was relatable to the target audience, connecting consumers to the brand as well as to its history and heritage.