Perpetual cultural shifts, innovation and new technologies place marketing in an ever-evolving landscape. This is what makes our job so fun.
There are some phenomenal stats about the power of video and it has become an integral part of most marketing strategies. It is widely documented that video is set to account for more than 80% of all web traffic by next year, and it has been found that marketers who use it grow revenue 49% faster than those that don’t. There is no doubt it’s a highly engaging and effective tool. And Studio Black Tomato are taking it to the next level with the launch of BLACKWIRE. The love child of Studio Black Tomato and interactive tech leaders, WIREWAX, BLACKWIRE is a new interactive video service destined to lead the way in luxury branded content. It is here to transform our compelling video content with another layer of immersion.
The live interaction that BLACKWIRE offers not only brings brands to life but is proven to double dwell time and produce more memorable long-term results than the short-term benefits associated with a traditional video. Live hotspots throughout video will allow viewers to immerse themselves with actions such as switching camera views, uncovering real-time insight, booking, buying, or even determining the video’s outcome. BLACKWIRE grants brands a more subtle, authentic marketing approach. It enriches content and ignites interest, rather than trying to control the user’s experience. If you want to hear more, feel free to get in touch with us.