With thirteen different pubs in their group, White Brasserie wanted us to not only help define the individual characters of each property, but also unite the different brands. Our solution was to create a site with an easy-to-use CMS, allowing for in-house updates and pub additions as the company grows.
As champions of genuine experience and luxury hospitality, we looked to the White Brasserie’s core values – homely, genuine, relaxed – and designed a new homepage to immediately communicate the attributes that unify their portfolio. We then created individual pages with unique illustrations that bring to life the distinct personality of each pub. As part of the website relaunch, we included a blog called The Cork Board, allowing White Brasserie to share brand-strengthening content, boost customer engagement and facilitate group cross-promotion.