The Perfect Connection

  • Name The Perfect Connection
  • Client Cayman Islands Department of Tourism
  • Digital content / Video

The Cayman Islands Department of Tourism approached Studio Black Tomato for help promoting their destination to a high-end US audience.  Cuba has seen a huge rise in tourism since US relations improved in 2014, has become a leading Black Tomato destination and is just a short flight away from Cayman. Studio Black Tomato therefore came up with a targeted strategy of piggy-backing on Cuba’s success to attract US travelers to connect with Cayman.

A multi-faceted digital campaign, with a video showcasing the fantastic highlights and ease of travel between both destinations at its core, was the perfect option. Place within this video a luxury travel influencer such as Tom Marchant and you’ve caught the attention of a time-poor audience that wants to see exactly what they’re getting before they go.

Supported by a stunning, illustrated digital map and a bookable Black Tomato itinerary; this campaign effectively and creatively illuminated a unique new travel experience, whilst offering the client a clear ROI through direct bookings – the ultimate goal for any tourism body.

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