As Bulgari prepared to unveil its new omni-channel shopping service, Studio Black Tomato was asked to come up with a video concept using fashion influencers to launch and promote the offering. The campaign had to showcase the many features of the service (from online shopping and live chat, to delivery at your requested location), whilst demonstrating the ease of incorporating exquisite Bulgari accessories into everyday style.
Our idea was to create a series of four launch videos, each seamlessly weaving different aspects of the omni-channel into the daily routine of an influencer. We wanted to show how the new service fits in with the most hectic of schedules. Our team were tasked with capturing both the essence of each influencer’s individual style, and the spirit of the Bulgari brand as a whole. Be it fashion blogger Susie Bubble collecting her new purchase instore, or model Doina Ciobanu placing an order by phone, to be delivered to her hotel room in London – our bitesize stories highlight the ease of purchasing a Bulgari piece. With bold music, vibrant colour and a quick pace, the series embraces the notion of being able to look and feel extraordinary each day, with Bulgari as a key facilitator to this.