American Whiskey Country
When Diageo asked us to create a video series about part of their whiskey portfolio, the aim was to drive awareness of the brands and promote distillery visits as part of travel to American whiskey country.
With travel in our DNA, and some discerning whiskey drinkers in our midst, Studio Black Tomato was perfectly placed to storyboard this series of discovery videos across Kentucky and Tennessee. Led by Black Tomato co-founder, Tom Marchant, we took viewers on a journey to get under the skin of American whiskey country, stopping at the Bulleit and George Dickel distilleries along the way. These atmospheric videos were then accompanied with carefully curated bookable itineraries to inspire travel to the area.