A City of Life & Vibrancy
Tourism Toronto commissioned us to create inspiring long and short form video, showing off the city’s nightlife, food, drink, culture and art. Using Black Tomato’s very own Tom Marchant as a central character, we were able to explore the city through the eyes of a travel influencer.
In our main campaign video, we followed Tom as he enjoyed the bright lights, excitement and energy of the city, as well as the calm, natural beauty of Niagara. To support this beautifully shot film, we also created social media cut downs, roughly 15 seconds each in length, and a range of digital editorial content, including a new bookable Black Tomato itinerary, which was all hosted on blacktomato.com. Highly engaging and share-worthy, through this campaign we once again successfully utilised the power of video to effectively promote an interesting and visually appealing destination.