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The Name Game

Behind Studio Doors / July 2018

For a recent project, we were tasked with finding alternative name options for an, as yet unborn, brand. The working title was one the founders had grown to know and love, but our objective consumer view didn’t feel it resonated with the power of its product. Led by our Strategic Account Director, Adam (who says […]

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More Than Food: The Restaurant Experience

Behind Studio Doors / June 2018

Recently, we found ourselves working with 2 Michelin star restaurant Ciel Bleu of Hotel Okura, Amsterdam on their strategy and identity. The process was a fascinating journey, exploring what makes the best restaurants in the world just that: the best restaurants in the world. Our favourite part? Getting to dine at the restaurant itself (we’ll […]

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That Worked: Monzo

Behind Studio Doors / April 2018

That Worked: Monzo The club everyone wants to be part of… It was the summer of 2017 and all of a sudden, or so it seemed, I was surrounded by colleagues and friends talking about their new Monzo accounts. More often than not, these Monzonauts (official name, seriously…) would be sharing tales of those dark […]

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